On July 2, 2021, I joined a workshop: Mahir Digital Bersama Google – Strengthen your online presence with Search Engine Optimization (SEO) to learn the ideas and strategy for understanding online consumers behaviors and their influence on search results related to online business. It introduces the fundamentals of SEO which assist my online business in becoming more discoverable on Google Search.
Search Engine Optimization (SEO) allows customers to search for information anytime and it also helps us to get targeted customers. Firstly, I learned how exactly the Google search engine works?
1. Crawling
In Google, we called it Googlebot where it follows links from page to page, sending websites information back to Google services. It is hosted with URLs on the web, publicly accessible, allowing Google to index pages and also viewable all browsers.
2. Indexing
An example of indexing is “What is the content of the website” etc. We should focus on the content of the website. It provides online users with a clear, unique title and descriptions.
3. Ranking
Some of the things that Google ranks are language, location of the searcher, device, old content, relevant towards search query and provide good user experience, etc.
Why we need Search Engine Optimization (SEO)?
- Make website more visible
- Connect with consumers.
- Increase the number of potential customers.
One of the free tools that can make sure the website appears on Google is by using Google Search Console. It has a lot of features that are beneficial to the business.
- It can confirm that Google can find and crawl the website.
- Measure site performance on Google search.
- Track rich experience.
- Troubleshoot the URLs.
Things to do on Google Search
- Verify website and manage users
- Check how Googlebot see website
- Check index coverage and tell developers
- Check and optimize website performance
Tips to optimize website Search Engine Optimization (SEO)
- Make website interesting and useful
- Optimize images
- Create good titles and snippets in the search result
- Organize website hierarchy
- Make it friendly for all browsers and devices
So, that’s what I learned in Mahir Digital Bersama Google’s workshop. I really hope that I have more time to participate in workshops like this in the future. Right now, I have a lot of commitments and things to do. However, I still find some time to improve my knowledge about Google.
